At the moment I'm Head of Copy at B2B powerhouse Fox Parrack Singapour. Scroll down or browse right to see some of my work. Enjoy.
To create impact for IBM – and London's landmark sporting event – we punched a hole though the mailer. Read the copy here.
(Art Director: Paul Ryan.)
Goodyear, competitive on the track and off. (Art Director: Brenton Bubb)
My most successful DM piece for TV Licensing (Art Director: Ray Knox) achieved a spectacular ROI. However, this exercise in minimalist copywriting was counter-balanced by the 67 form letters that I subsequently wrote for TV Licensing.
Who says SMEs can't think big? One of a series of ads for SAP business software. (Art Directors: Gary Willis and Cordell Burke.) You can see more of the campaign here.
The invitation to these literary awards was on the back of an ink bottle. (Art Director: Brenton Bubb)
That little GAZ canister was one of my most prized possessions. Until the client nicked it. (Art Director: the late Clem Tholet)
Highly emotive – and effective – copywriting for BHF. (Designer: Gary Powell)
For a range of crocodile-hide boots. (Art Director: myself)
Most "critical illness" policies don't pay out for losing just one hand or foot. This one does. (Art Director: Jaime Nunez)
Thank you for looking at my work. To get back to the top, click here.