Alistair's portrait

Alistair McKechnie,
London copywriter



At the moment I'm Head of Copy at B2B powerhouse Fox Parrack Singapour. Scroll down or browse right to see some of my work. Enjoy.


Aced envelope
                      by London freelance copywriterAced
                        letter by London freelance copywriter
To create impact for IBM and London's landmark sporting event we punched a hole though the mailer. Read the copy here.
(Art Director: Paul Ryan.)



Goodyear tyres
                      ad by London freelance copywriter
Goodyear, competitive on the track and off. (Art Director: Brenton Bubb)


Empty envelope DM by London
                  freelance copywriter
My most successful DM piece for TV Licensing (Art Director: Ray Knox) achieved a spectacular ROI.  However, this exercise in minimalist copywriting was counter-balanced by the 67 form letters that I subsequently wrote for TV Licensing.

IT ad campaign by London
                  freelance copywriter
Who says SMEs can't think big? One of a series of ads for SAP business software. (Art Directors: Gary Willis and Cordell Burke.) You can see more of the campaign here.

Awards invitation by London freelance
                    copywriter
The invitation to these literary awards was on the back of an ink bottle. (Art Director: Brenton Bubb)

Outdoor ad by London freelance copywriter
That little GAZ canister was one of my most prized possessions. Until the client nicked it. (Art Director: the late Clem Tholet)

BHF charity mailer by London freelance
                      copywriter

BHF charity letter by London freelance
                      copywriter
Highly emotive and effective copywriting for BHF.  (Designer: Gary Powell)

Monstrous ad by London
                  freelance copywriter
For a range of crocodile-hide boots. (Art Director: myself)

Health insurance ad by London freelance
                      copywriter
Most "critical illness" policies don't pay out for losing just one hand or foot. This one does. (Art Director: Jaime Nunez)


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