Alistair's portrait

Alistair McKechnie,
London freelance copywriter


ABOUT ME: A FEW QUICK LINES

I freelance below the line, above the line and through the line, on B2C and B2B from A2Z. I write offline, online, airline and underlined. I craft headlines, straplines and punchlines, mainline gnarly deadlines and my awards include a Cannes Lion. My free time? On a belay line.

Want a London freelance copywriter? Scroll down or browse right to see my work, then why not drop me a line?


Aced envelope by London freelance copywriterAced letter by London freelance copywriter
To create impact for IBM – and London's landmark sporting event – we punched a hole though the mailer. Read the copy here.
(Art Director: Paul Ryan.)

Siemens wind power microsite by London digital copywriter
Newly hatched microsite for Siemens Wind Power. Visit site

Goodyear tyres ad by London freelance copywriter
Goodyear, competitive on the track and off. (Art Director: Brenton Bubb)

TopNosh flash prawn
Teaser for a new restaurant club. Flash animation by Jouni Helminen. Watch it here.

Empty envelope DM by London freelance copywriter
My most successful DM piece for TV Licensing (Art Director: Ray Knox) achieved a spectacular ROI.  However, this exercise in minimalist copywriting was counter-balanced by the 67 form letters that I subsequently wrote for TV Licensing.

IT ad campaign by London freelance copywriter
Who says SMEs can't think big? One of a series of ads for SAP business software. (Art Directors: Gary Willis and Cordell Burke.) You can see more of the campaign here.

Awards invitation by London freelance copywriter
The invitation to these literary awards was on the back of an ink bottle. (Art Director: Brenton Bubb)

Outdoor ad by London freelance copywriter
That little GAZ canister was one of my most prized possessions. Until the client nicked it. (Art Director: the late Clem Tholet)

BHF charity mailer by London freelance copywriter

BHF charity letter by London freelance copywriter
Highly emotive – and effective – copywriting for BHF.  (Designer: Gary Powell)

Monstrous ad by London freelance copywriter
For a range of crocodile-hide boots. (Art Director: myself)

Health insurance ad by London freelance copywriter
Most "critical illness" policies don't pay out for losing just one hand or foot. This one does. (Art Director: Jaime Nunez)
Thank you for looking at my work. To get back to the top, click here. Or contact your new freelance copywriter at londoncopy@yahoo.co.uk