 |
Alistair
McKechnie,
|
| B2B,
IT AND CONSUMER. ADS, DM AND ONLINE.
BLOOD, SWEAT AND TEARS. My
20 years' copywriting experience
is divided about 50:50 between South Africa and London, at agencies
such as Y&R, JWT and top DM shops OgilvyOne and Tequila. I've also
done plenty
of freelance
work with various SMEs.
And if you're in the IT world, you'll be interested to know that I worked on IBM for eight years and SAP for four. Awards won along the way include a Cannes Bronze Lion, a New York Ad Festival Gold and a WPP Worldwide First Prize. I've also had my fair share of sold-out launches, 50%-plus response rates and ecstatic marketing managers. Scroll down to see a selection of my work. I hope you find something you enjoy. And, oh, I lied about the tears. |
For
rates or a chat,
call 07908 086 981
or email: londoncopy@yahoo.co.uk
See concepts Read offline and online copy  |
Want impact? Punch a hole though the mailer. (To read this and other copy, click here.)
One of a series of ads currently running for SAP. You can see more of the campaign here.
My most successful DM piece for TV Licensing had hardly any words. Or anything else, for that matter.
The invitation to these literary awards was on the back of an ink bottle.
That little gas canister was one of my most prized possessions. Until the client nicked it.
