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Alistair
McKechnie,
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| ABOUT
ME: A FEW QUICK LINES
I work below the line, above the line and through the line, on B2C and B2B from A2Z. I write offline, online, airline and underlined. I craft headlines, straplines and punchlines, mainline gnarly deadlines and my awards include a Cannes Lion. My free time? On a belay line. Want a London copywriter? Scroll down or browse right to see my work, then why not drop me a line?   To create impact for IBM – and London's landmark sporting event – we punched a hole though the mailer. Read the copy here. (Art Director: Paul Ryan.)  Goodyear, competitive on the track and off. (Art Director: Brenton Bubb)  My most successful DM piece for TV Licensing (Art Director: Ray Knox) achieved a spectacular ROI. However, this exercise in minimalism was counter-balanced by the 67 form letters that I subsequently wrote for TV Licensing.  Who says SMEs can't think big? One of a series of ads for SAP business software. (Art Directors: Gary Willis and Cordell Burke.) You can see more of the campaign here.  The invitation to these literary awards was on the back of an ink bottle. (Art Director: Brenton Bubb)  That little GAZ canister was one of my most prized possessions. Until the client nicked it. (Art Director: the late Clem Tholet)   A highly emotive – and effective – Christmas appeal letter for BHF. (Designer: Gary Powell)  For a range of crocodile-hide boots. (Art Director: myself)  Most "critical illness" policies don't pay out for losing just one hand or foot. This one does. (Art Director: Jaime Nunez) Thank you
for looking at my work. To get back to the top, click here.
Or contact your new London copywriter at londoncopy@yahoo.co.uk
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HOME > ALCOHOL > B2B > CHARITY > COMMS > ENVIRONMENTAL > FINANCIAL > IT > MOTORING > RETAIL > YOUTH > WEB STUFF > RATES >  Check my availability now on 07908 086 981 or email londoncopy@yahoo.co.uk |
