ABOUT ME: A FEW QUICK LINES
I freelance below the line, above the line and through the line, on B2C and B2B from A2Z. I write offline, online, airline and underlined. I craft headlines, straplines and punchlines, mainline gnarly deadlines and my awards include a Cannes Lion. My free time? On a belay line.
Want a London freelance copywriter? Scroll down or browse right to see my work, then why not drop me a line?
To create impact for IBM – and London's landmark sporting event – we punched a hole though the mailer. Read the copy here.
(Art Director: Paul Ryan.)
Newly hatched microsite for Siemens Wind Power. Visit site
Goodyear, competitive on the track and off. (Art Director: Brenton Bubb)
Teaser for a new restaurant club. Flash animation by Jouni Helminen. Watch it here.
My most successful DM piece for TV Licensing (Art Director: Ray Knox) achieved a spectacular ROI. However, this exercise in minimalist copywriting was counter-balanced by the 67 form letters that I subsequently wrote for TV Licensing.
Who says SMEs can't think big? One of a series of ads for SAP business software. (Art Directors: Gary Willis and Cordell Burke.) You can see more of the campaign here.
The invitation to these literary awards was on the back of an ink bottle. (Art Director: Brenton Bubb)
That little GAZ canister was one of my most prized possessions. Until the client nicked it. (Art Director: the late Clem Tholet)
Highly emotive – and effective – copywriting for BHF. (Designer: Gary Powell)
For a range of crocodile-hide boots. (Art Director: myself)
Most "critical illness" policies don't pay out for losing just one hand or foot. This one does. (Art Director: Jaime Nunez)
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