Alistair's portrait

Alistair McKechnie,
London based copywriter


LOOKING FOR A TRULY INTEGRATED DIGITAL / OFFLINE / DM /
B2B / B2C LONDON COPYWRITER?

Crumbling boundaries between digital and offline copywriting mean that you need a truly integrated copywriter who can think online and offline at once and multiply the impact of every pound you spend.

As a copywriter at hardcore integrated agencies OgilvyOne London and Tequila London I've not only become fluent in every medium available, but in almost every market sector too.

Awards won along the way include a Cannes Bronze Lion, a New York Ad Festival Gold and a WPP Worldwide First Prize.

Scroll down to see a selection of my work or browse through the categories on the right. Can't find something relevant to your brief? Just get in touch – in any medium you prefer.


Aced envelopeAced letter
To create impact for IBM – and London's landmark sporting event – we punched a hole though the mailer. Read the copy here.
(Art Director: Paul Ryan.)


safety on the track
Goodyear, competitive on the track and off. (Art Director: Brenton Bubb)


Empty envelope
My most successful DM piece for TV Licensing (Art Director: Ray Knox) achieved a spectacular ROI.  However, this exercise in minimalism was balanced by the 67 form letters that I subsequently wrote for TV Licensing.

the megalomaniac
Who says SMEs can't think big? One of a series of ads for SAP business software. (Art Director: Cordell Burke.) You can see more of the campaign here.

condensed book
The invitation to these literary awards was on the back of an ink bottle. (Art Director: Brenton Bubb)

Can full of stars
That little GAZ canister was one of my most prized possessions. Until the client nicked it. (Art Director: the late Clem Tholet)

BHF envelope

BHF letter
A highly emotive – and effective – Christmas appeal letter for BHF.  (Designer: Gary Powell)

Maggie re-made?
For a range of crocodile-hide boots. (Art Director: myself)

Prudential critical illness insurance ad
Most "critical illness" policies don't pay out for losing just one hand or foot. This one does. (Art Director: Jaime Nunez)
Thank you for looking at my work. To get back to the top, click here. Or contact London's most competitive copywriter at londoncopy@yahoo.co.uk