Alistair's portrait

Alistair McKechnie,
IT copywriter, London

IT/HI-TECH COPYWRITING.
I spent eight years doing copywriting for IBM (remember e-business?), four years for SAP and two years for Canon. With a fair amount of BT and Dell thrown in here and there.

IT DM IBM Wimbledon envelope by London copywriterIT DM IBM Wimbledon letter by London copywriter
DM piece illustrating IBM's involvement – and impact – at Wimbledon. Read the copy here.
(Art Director: Paul Ryan.)

IT DM IBM wireless outer by London copywriter
Remember when wireless was cutting edge? This DM revealed the introduction of IBM wireless networking:
IT DM IBM wireless reveal by London copywriter
(Art Director: Ramzi Moutran)

IT B2B ad SAP 'megalomaniac' by London copywriter
SAP campaign (Art Director: Cordell Burke). See more of the campaign.

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