Alistair's portrait

Alistair McKechnie,
IT copywriter, London

IT/HI-TECH COPYWRITING.
After 8 years as lead writer on IBM at OgilvyOne as well as plenty of experience with Avaya, BT Global Services, Canon, Cisco, Dell, ICM and SAP, I'd say I'm fairly adept at making complex stuff understandable.

IT DM IBM Wimbledon envelope by London copywriterIT DM IBM Wimbledon letter by London copywriter
DM piece illustrating IBM's involvement – and impact – at Wimbledon. Read the copy here.
(Art Director: Paul Ryan.)

ICM cloud services microsite by London copywriter
From IBM to ICM. Check out their cloud computing microsite.

IT DM IBM wireless outer by London copywriter
Remember when wireless was cutting edge? This DM revealed the introduction of IBM wireless networking:
IT DM IBM wireless reveal by London copywriter
(Art Director: Ramzi Moutran)

IT B2B ad SAP 'megalomaniac' by London copywriter
SAP campaign (Art Directors: Gary Willis and Cordell Burke). See more of the campaign.

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