Alistair's portrait

Alistair McKechnie,
alcohol copywriter, London


ALCOHOL/LIQUOR COPYWRITING.
I've worked on Smirnoff, Guinness, J&B, Bertrams Brandy, Archers and a good few others. Here are a couple of pieces I did for Smirnoff in South Africa.

Smirnoff Valentine ad by London copywriter
Valentine's ad for Smirnoff. (Art Directors: Hennie LaGrange and Darren McKay)

Smirnoff x-ray DM by London copywriter
This was a mailer to extreme sports participants, to prime them for Smirnoff's new extreme sports programme. It featured a fake X-ray, "wrongly addressed" to the recipient. The letter gave them a glimpse of the larger-than-life exploits of a Smirnoff Unlimited insider. (Art Director: Brenton Bubb)
Smirnoff x-ray letter by London copywriter