freelance b2b copywriter, London

Alistair McKechnie,
B2B copywriter



From cloud computing to wind power, from hotel beds to business software, I turn complex offerings into compelling business benefits. For a better ROI on your B2B DM, website or white paper, get in touch.

IBM Wimbledon
                      envelope by London freelance B2B copywriterIBM
                        Wimbledon letter by London freelance B2B
                        copywriter
DM piece illustrating IBM's involvement and impact at Wimbledon. Read the copy here.
(Art Director: Paul Ryan.)


White paper by London freelance B2B
                          copywriter
Looking for a white paper writer? Here's a fairly technical white paper I wrote for the Carbon Trust.

Siemens 6MW wind turbine microsite by
                          London freelance B2B copywriter
Microsite to launch Siemens' awesome new 6.0MW offshore wind turbine. Take a visit.

Siemens 6MW brochure by London freelance
                          B2B copywriter Siemens offshore service brochure by
                          London freelance B2B copywriter
A couple of Siemens Wind Power brochures. Click on the images to download them.


Online Canon demo web page by London
                      freelance B2B copywriter
One of a zillion or so interactive product demos for Canon. See them all here.