Alistair's portrait

Alistair McKechnie,
London B2B copywriter


From cloud computing to wind power, from hotel beds to business software, I turn complex offerings into compelling business benefits. For a better ROI on your B2B DM, website or white paper, get in touch.

ICM cloud services microsite by London B2B copywriter
Cloud computing microsite for ICM. See it here. (Designer: Georgina Wormald)

IBM Wimbledon envelope by London B2B copywriterIBM Wimbledon letter by London B2B copywriter
DM piece illustrating IBM's involvement – and impact – at Wimbledon. Read the copy here.
(Art Director: Paul Ryan.)

White paper by freelance London writer
Looking for a white paper writer? Here's a fairly technical white paper I wrote for the Carbon Trust.

Siemens 6MW wind turbine microsite by London B2B copywriter
Microsite to launch Siemens' awesome new 6.0MW offshore wind turbine. Take a visit.

Siemens 6MW brochure by London B2B copywriter Siemens offshore service brochure by London B2B copywriter
A couple of Siemens Wind Power brochures. Click on the images to download them.

Online Canon demo web page by London B2B copywriter
One of a zillion or so interactive product demos for Canon. See them all here.