freelance b2b copywriter, London

Alistair McKechnie,
freelance B2B copywriter


From cloud computing to wind power, from hotel beds to business software, I turn complex offerings into compelling business benefits. For a better ROI on your B2B DM, website or white paper, get in touch.

ICM cloud services microsite by London freelance B2B copywriter
Cloud computing microsite for ICM. See it here. (Designer: Georgina Wormald)

IBM Wimbledon envelope by London freelance B2B copywriterIBM Wimbledon letter by London freelance B2B copywriter
DM piece illustrating IBM's involvement – and impact – at Wimbledon. Read the copy here.
(Art Director: Paul Ryan.)

White paper by London freelance B2B copywriter
Looking for a white paper writer? Here's a fairly technical white paper I wrote for the Carbon Trust.

Siemens 6MW wind turbine microsite by London freelance B2B copywriter
Microsite to launch Siemens' awesome new 6.0MW offshore wind turbine. Take a visit.

Siemens 6MW brochure by London freelance B2B copywriter Siemens offshore service brochure by London freelance B2B copywriter
A couple of Siemens Wind Power brochures. Click on the images to download them.

Online Canon demo web page by London freelance B2B copywriter
One of a zillion or so interactive product demos for Canon. See them all here.