Alistair's portrait

Alistair McKechnie,
environmental copywriter, London


ENVIRONMENTAL COPYWRITING.
I have two years' copywriting experience on the Carbon Trust (the government-backed company that works with businesses to reduce their carbon footprints). I also helped launch their offshoot, the Carbon Label Company.

Carbon Trust DM by London copywriter
DM piece offering to measure companies' carbon footprints. (Art Director: Paul Ryan)

Carbon Label microsite by London copywriter
Carbon Label Company microsite

Also in the environmental line, here's a concept executed for Amex's paperless billing:
Environmental copywriting Amex paperless by London copywriter
Art Director: Brendan McGrath