Alistair's portrait

Alistair McKechnie,
financial copywriter, London

As a financial copywriter, I've sold credit cards for American Express, MBNA and Visa. I've sold health insurance, ISAs and retirement plans for Prudential, and asset management services for brands like Allenbridge, Barclays, Chartwell and Close Brothers. Here's some financial work that turned out quite nicely.

Financial ad Prudential handwriting by London copywriter
Prudential Health Insurance ad. Most critical illness policies won't pay out if you lose just one hand or foot. (Art Director: Jaime Nunez)

Chartwell ISA ad by London financial copywriter Chartwell ISA ad by London financial copywriter
An ISA campaign that ran in a magazine received by all NHS employees. The first ad ran just before the ISA deadline, the second promoted investing via direct debit.

Visa Infinite microsite by London copywriter
 Microsite for Visa Infinite, targeting the ultra-wealthy – visit site

Financial education microsite copywriter
Financial education microsite for Close Asset Management - visit site

Sopher + Co website
Website for accountancy firm Sopher + Co

Financial DM Amex Blue envelope by London copywriter

Financial DM Amex Blue letter
A DM pack launching Amex's Blue Card, with automatic refund protection. (Art Director: Cordell Burke)

Financial ad Amex Travellers Cheque card by London copywriter
Launch ad for Amex's pre-paid debit card (Designer: Habib Patel)

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