Alistair's portrait

Alistair McKechnie,
financial copywriter, London

As a financial copywriter, I've sold credit cards for American Express, MBNA and Visa, and health insurance, ISAs and retirement plans for Prudential. Here's some financial work that turned out quite nicely.

Financial ad Prudential handwriting by London copywriter
Prudential Health Insurance ad. Most critical illness policies won't pay out if you lose just one hand or foot. (Art Director: Jaime Nunez)

Financial ad for Prudential equity release by London copywriter
An ad for Prudential's home equity release plan. (Art Directors: Paul Ryan, Dick Dunford)

Financial DM Amex Blue envelope by London copywriter

Financial DM Amex Blue letter
A DM pack launching Amex's Blue Card, with automatic refund protection. (Art Director: Cordell Burke)

Financial ad Amex Travellers Cheque card by London copywriter
Launch ad for Amex's pre-paid debit card (Designer: Habib Patel)

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