Alistair's portrait

Alistair McKechnie,
London based copywriter


B2B, IT AND CONSUMER. ADS, DM AND ONLINE.
BLOOD, SWEAT AND TEARS.
Writing copy at hardcore integrated agencies OgilvyOne London and Tequila London – and traditional agencies like JWT and Y&R before that – I've achieved a sales-winning grasp of just about every market sector out there, in every medium imaginable. Now, if you want to help your company to succeed in London, the world's most competitive city, try a copywriter who's even more competitive.

Awards won while I was winning clients business include a Cannes Bronze Lion, a New York Ad Festival Gold and a WPP Worldwide First Prize. Even more satisfying were the sold-out launches, 50%-plus response rates and ecstatic marketing managers.

Scroll down to see a selection of my work or browse through the categories on the right. If you don't find something relevant to your brief, just ask. And, oh, I lied about the tears.


Aced envelopeAced letter
To create impact for IBM – and London's landmark sporting event – we punched a hole though the mailer. Read the copy here.
(Art Director: Paul Ryan.)


safety on the track
Goodyear, competitive on the track and off. (Art Director: Brenton Bubb)


Empty envelope
My most successful DM piece for TV Licensing (Art Director: Ray Knox) achieved a spectacular ROI.  However, this exercise in minimalism was balanced by the 67 form letters that I subsequently wrote for TV Licensing.

the megalomaniac
Who says SMEs can't think big? One of a series of ads for SAP business software. (Art Director: Cordell Burke.) You can see more of the campaign here.

condensed book
The invitation to these literary awards was on the back of an ink bottle. (Art Director: Brenton Bubb)

Can full of stars
That little GAZ canister was one of my most prized possessions. Until the client nicked it. (Art Director: the late Clem Tholet)

BHF envelope

BHF letter
A highly emotive – and effective – Christmas appeal letter for BHF.  (Designer: Gary Powell)

Maggie re-made?
For a range of crocodile-hide boots. (Art Director: myself)

Prudential critical illness insurance ad
Most "critical illness" policies don't pay out for losing just one hand or foot. This one does. (Art Director: Jaime Nunez)
Thank you for looking at my work. To get back to the top, click here. Or contact London's most competitive copywriter at londoncopy@yahoo.co.uk