Alistair McKechnie,
London-based copywriter

My 20 years' copywriting experience is divided about 50:50 between South Africa and London, at agencies such as Y&R, JWT and top DM shops OgilvyOne and Tequila. I've also done plenty of freelance work with various SMEs.

And if you're in the IT world, you'll be interested to know that I worked on IBM for eight years and SAP for four.

Awards won along the way include a Cannes Bronze Lion, a New York Ad Festival Gold and a WPP Worldwide First Prize.

I've also had my fair share of sold-out launches, 50%-plus response rates and ecstatic marketing managers.

Scroll down to see a selection of my work. I hope you find something you enjoy. And, oh, I lied about the tears.



To create impact for IBM, we punched a hole though the mailer. (To read this and other copy, click here.)



One of a series of ads for SAP business software. You can see more of the campaign here.



My most successful DM piece for TV Licensing had hardly any words. Or anything else, for that matter.



The invitation to these literary awards was on the back of an ink bottle.



That little GAZ canister was one of my most prized possessions. Until the client nicked it.



For a range of crocodile-hide boots.



Goodyear, competitive on the track and off


Most "critical illness" policies don't pay out for losing just one hand or foot.



Poster for a Smirnoff-sponsored extreme sports programme

See concepts
Read offline and online copy

To contact, call

 07908 086 981

or email: londoncopy@yahoo.co.uk

NOTE: I'm not available at present, but why not try
one of the following copywriters: