Alistair's portrait

Alistair McKechnie,
  London based copywriter


MOTORING/AUTOMOTIVE COPYWRITING.
I've had great fun copywriting for Castrol, Chrysler, Ford and Goodyear.

First, here's an adrenalin-drenched brochure for 'Castrol XV', their portfolio of driving experiences. (Designer: Habib Patel)
Castrol XV brochure by London copywriter
Sample copy:
Castrol XV copy by London copywriter

Next are a couple of ads I did for Goodyear, trumpeting their success on the race track. (Art Director: Brenton Bubb)
Goodyear racing ad by London copywriter

Goodyear Grand Prix winners ad by London copywriter

And here's a link to a TV campaign for Goodyear Eagle GTAs (Art Directors: Albert Gariazzo and Brenton Bubb)
London motoring copywriter Goodyear GTA TV campaign