Alistair's portrait

Alistair McKechnie,
freelance copywriter, London


COPYWRITING RATES (AND HOW I WORK)

My simple pricing scheme
If you're an agency wanting me to work in-house, your prevailing daily rate is probably fine with me. If you're a marketer, I quote on the basis of £40 an hour. What can you get for that? The following examples will give you some idea:
Letter / email / 2-sided leaflet / simple direct response ad / postcard / web banner / 1–2 simple web pages: £300

Letter+leaflet mailpack / 4–8 page brochure / 4-page microsite: £600

Prices include a choice of concepts/headlines and one round of straightforward amends. If your brief turns out to be either more simple or complex than average, I'll adjust my quote accordingly.

Campaigns usually enjoy big economies of scale: three email variants on a similar theme won't cost you anything like £900, for instance, so get in touch first.

How I work
I'm happy working on my own, with a designer or art director of your choice, or with one of my regular partners. If I'm working on my own on a job that requires visuals, I'll try to source them from a royalty-free image library.

If you're doing all the production, it helps if I see the work before the final result goes out. Often a very minor tweak can help marry the copy and design more effectively, and I can also catch any typo's that creep in. (See what I did there?)

Meetings
If you're in or around London, I'm obviously available to take your brief or present my creative work in person. But the fact is that unless I'm working in-house it's hardly ever necessary –  and is usually accomplished by phone, email, Skype and the magic of track changes. A lot cheaper for everyone concerned.