Alistair's portrait

Alistair McKechnie,
London based copywriter


COPYWRITING RATES (AND HOW I WORK)

My simple pricing scheme
If you're an agency wanting me to work in-house, your prevailing daily rate is probably fine with me. If you're a marketer, this is what I charge:

Letter / email / 2-sided leaflet / simple direct response ad / postcard / web banner / 1–2 simple web pages: £400

Letter+leaflet mailpack / 4–8 page brochure / 4-page microsite: £800

Prices include a choice of concepts/headlines and one round of straightforward amends. If your job turns out to be extremely simple or highly complex, I'll adjust the price accordingly.

How I work
I'm happy working on my own, with a designer or art director of your choice, or with one of my regular art directors. If I'm working on my own, I'll usually try to source visuals from a royalty-free image library – much of the work on this website has been done in this way. When you've approved the copy and visual suggestions, it'll then be handed over to the designer of your choice.

For best results, it helps if I see the work before the final result goes out. Often a fairly minor tweak can help the copy and design work together more effectively, and I can also catch any typo's that creep in. (See what I did there?)

Meetings
Unless you have a very big and complex brief, meetings are usually unnecessary and expensive for all concerned. Almost any brief can be clearly expressed in an email, with clarification over the phone if necessary. Likewise, feedback is also easy through email and the genius of electronic comments and tracked changes.