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Alistair
McKechnie,
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| WIMBLEDON
MAILER FOR IBM: THE COPY.
Read how IBM transforms a South London tennis club into the centre of the sporting and media universe for two weeks a year. |
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IBM, WIMBLEDON'S SERVICE CHAMPION. RAISING YOUR GAME WITH A SUPERIOR QUALITY OF SERVICE. Dear Mr Sample, You've told us that quality of service is one of your primary e-business infrastructure issues. And as we gear up for Wimbledon fortnight, there simply couldn't be a better time to show how IBM can help e-businesses offer their customers world-beating service. The day-to-day requirements of the All England Lawn Tennis Club are fairly conventional. But, for those two weeks when the world focuses its attention on the year's biggest tennis event, the club's quality of service becomes all-important. This year, as always, it will be massively dependent on the technology and expertise of IBM people. The deadline is immovable. And our solution will be put to the test second by second in the unforgiving conditions of prime time broadcasting – and by up to 24 million simultaneous visitors to www.wimbledon.org – the official Wimbledon web site. Armed with specially designed data-capture devices, a dedicated team of tennis experts will input each point at each match, detailing how it was won. Then, with a turnaround time of just seconds, scores, graphics, statistics and commentator prompts will be disseminated to the world's media in various formats. The IBM-powered web site is presently ramping up from a single-server solution to a 300-server, globe-straddling colossus. At any one time, tens of millions of visitors will be able to download live scoreboards, follow live audio commentary, check scores and statistics, operate cameras, view video clips and purchase Wimbledon merchandise. Of course, some of our most important mission-critical end-users are the players themselves. After every game, they and their coaches will pore over the highly detailed statistics generated by our Wimbledon Information System for the clues to their future strategy. As in every other year so far, 2002 sees new technologies and new platforms added to the mix. This year, one new challenge is the BBC's interactive digital TV coverage of Wimbledon, powered by IBM. Attention to customer service quality doesn't get more comprehensive than this. Which is why it could make sense to talk to us about your own needs. You'll find a more detailed case study of our role at Wimbledon at ibm.com/e-business/uk/ace – from where you'll also be able to go directly to this year's on-court action. And if you like what you see, don't hesitate to call 0870 010 2530 and ask us to demonstrate our service to you. Yours sincerely, Raymond Rooney e-business Marketing Manager |
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